Viral video by ebuzzing
An unprecedented event is in the making for 2012. An extraordinary encounter between the worlds of rock ‘n’ roll and perfume, a new and unexpected twist to the fragrance Very Irrésistible Givenchy, orchestrated by Parfums Givenchy.

For the first time, Liv Tyler, the fragrance’s muse, reveals her voice (first studio recording)and sets her inner energy free in a reinterpretation of the INXS hit Need You Tonight. An electrifying song about desire and abandon, to which Liv brings a modern, elegant, sensual touch. To mark this new episode in the Very Irrésistible Givenchy saga, the brand has concocted a fragrance, at once radiant and rebellious, that is true to Liv’s rock ‘n’ roll spirit: Very Irrésistible Givenchy Electric Rose. A new interpretation of the fragrance that tells the story of an unpredictable rose turned utterly magnetic.

February 2, 2012

‘Grazia’s Fashion Issue…Live!’ documentary series to air on Graziadaily.co.uk



Grazia, Bauer Media's weekly glossy for upscale women, is to publish its biggest ever Spring collector's issue during London Fashion Week (LFW), supported by an online documentary series and social publishing event, an above-the-line marketing campaign and substantial social media activity. The bumper 264-page collector's edition has seen a surge in advertiser demand and will hit the newsstands on Tuesday 21st February 2012.

The 'Grazia Fashion Issue...Live!' documentary series will capture every second of the drama and deliberation that goes into creating the Grazia London Fashion Week issue, as well as allowing fans and followers to get involved in some key editorial decisions.

Cameras will be following the team 24/7 for a week and a series of daily films will give viewers a behind-the-scenes look into Grazia HQ during NY and London Fashion Week. The series is sponsored by LG Mobile and the multi-channel campaign will extend across graziadaily.co.uk, print ads within the issue and social media activity. Episodes will begin to go live on graziadaily.co.uk the 13th February and a full length 30-minute version will be released on the magazine sale date, 21st February.

Here's a preview of what's to come:


From Grazia: 
The countdown is on... In just two weeks time we're producing our big fashion issue - the ultimate guide to how to be in fashion for the new season. And when we say big we mean BIG. Think 264 pages of exclusive interviews, fashion shoots from around the world and enough hot buys to make your wardrobe doors burst open. Now we want YOU to get involved too. For the first time we're throwing open the doors of Grazia HQ to show you exactly how the issue comes together - and asking you to have your say. What items should make it into fashion charts? What should the team wear for London Fashion Week? Do you care more about Katy Perry or Carey Mulligan? You'll be able to influence what goes into the issue - even down to the cover image. Stay tuned to GraziaDaily.co.uk for the latest updates and tune in LIVE from 13 February 2012 to get involved. We're expecting five days of drama, deadlines and, er, a few diva strops most likely... See you then!

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Written by Martha Alburquerque at 9:31 AM
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